The Ultimate Guide to Halloween Email Marketing

If you’re looking for some inspiration for Halloween and your upcoming email marketing campaigns, you’ve come to the right place. In this guide, we’ll share tips, tricks, and ideas to help you nail your Halloween campaigns.

Don’t be afraid to get a little spooky or playful with your subject line.

Consumers receive an especially high number of emails during holidays like Halloween. Use this opportunity to get creative with your subject lines so you stand out from the crowd. Halloween is the perfect occasion to let your creativity flow and craft subject lines that go beyond the ordinary. Use relevant emojis, clever wordplay, and enticing incentives to drive valuable engagement with your emails.

Using emojis in your subject line:

Everyone knows that emojis are popular in email marketing — especially during holidays.

Try using emojis that stand out from the rest. In other words, don’t just go for the first emoji that comes to mind when you think of Halloween; instead, think outside the box.

Keep the following in mind when optimizing your Halloween subject lines:

Be playful and bold

Add a touch of mystery or intrigue to capture attention

Offer valuable incentives

A/B test your subject lines and use customer insights to improve and optimize

Creative email design

Adding small design details such as spiders or spider webs in the corners of your emails can be an effective and subtle touch. Try to find the right balance between staying true to your brand and incorporating creative Halloween email design elements.

Consider creating “lively” emails with festive colors, seasonal marketing themes, and engaging visuals or GIFs.

Here’s some inspiration:

Tempt your audience with candy or another small treat

Halloween is the perfect opportunity to encourage purchases by offering freebies. A simple yet effective idea is to include some branded candy with each order — or another small Halloween-themed gift that puts a smile on your customers’ faces.

Email marketing and social media go hand in hand

Halloween is a great opportunity to engage your customers through fun competitions. It’s the perfect time to let your email marketing, website, and social media work together — using content from these contests to showcase your brand’s personality and build a deeper connection with your audience.

Halloween is also the perfect occasion to show your customers that you don’t just offer the products they need, but that your brand has a personal and playful side too. The next time they’re deciding where to shop, they’ll remember the little things — the decorations, the candy, the fun — that set you apart from the competition.

Need help getting started with your Halloween marketing? Contact us and we’ll help you out! Don’t have a Rule account yet? Explore Rule for free!